Looking for a new way to promote your benefits? Try flipping things around. Is your service faster than anyone else’s? Apologize for the fact that customers won’t get to listen to “on hold” music. Do you see patients right on time? Run an ad to sell your unused waiting room furniture. Prices low? Suggest humorous things that customers can do with the money they’ll save — or have a contest about it on social media, and let them post their own ideas. Try looking at things from the opposite side, and see who you can attract.