Overheard Online.

On the same day that a mail house sent an e-mail touting their ability to match an IP address to a physical address — to deliver digital ads and direct mail to the same person — this comment was posted online, pertaining to an article on ad blockers.  “The issue that the ad industry refuses to accept, which is the new reality for them, is that for most of history, they were able to use things that I paid for to shove ads at me against my will.  Now, the game has changed.  This computer I paid for, this browser, is mine, and it will not ever be utilized by them to display an ad.  I am in control, and they can simply go the way of buggy whip manufacturers.”  We may want to listen to this.