Two qualities earned high praise from the panelists. The first was a genuine and obvious passion for what you’re selling. If you’re not excited and enthusiastic about what you offer, you can’t get a prospect excited either. The other thing you should always bring to the table? Genuine value. Can you save me time? Can you save me money? Can you bring me business? Can you make life easier or remove an obstacle? Do you have knowledge I need, or an idea I can use? There has to be an obvious benefit for the conversation to continue.