People Don’t Read.

You hear it all the time, tossed around as if it were a fact: people don’t read anymore.  The problem?  It’s dead wrong.  In fact, you could say that all anyone does anymore is read.  People are crashing their cars because they’re reading text messages and e-mails.  Billions of dollars are trading hands for tablets and e-readers.  QR codes are getting scanned to put eyeballs on website content.  People follow blogs, and follow their friends on Facebook.  Meanwhile, hundreds of magazine titles still get published every month, and bestsellers still sell.  People may be reading differently, but they’re reading more than ever.  What are you giving them to read?