We say “purple.” You say “Prince.” If an artist can own a color, he did. (At the time of his passing, he had ordered a custom-made, clear acrylic piano for his next tour with keys that would turn purple when pressed.) So all of the above notwithstanding, color counts when it comes to your brand. Two questions then. First, do your “corporate colors” make you stand out from your competitors, or are they industry standard? The former is branding; the latter is blending in. Second, do you look for new, innovative ways to use them to reinforce your identity, so that you telegraph your presence to people? If not, start today.