Prince knew the importance of staying in the spotlight, and of finding new ways to surprise people. Few artists have used the platform of a Superbowl performance to better advantage, especially when it actually began to rain during “Purple Rain.” (A concerned staffer rushed to see what Prince wanted to do as the rain began to fall. Prince’s response? “Can you make it rain more?”) From surprise performances at small clubs to the way he released music, he remained relevant in a way few artists have. When was the last time your brand stole the spotlight? Or the last time you surprised and delighted customers? How can you make that happen now?