A TED Talk by educator Rita Pierson points out what should be obvious: kids learn more from teachers they like, and they like the teachers who like them. Same goes for customers. They stick around when they feel the love, and they drift away when they don’t. Instead of working so hard to get likes on Facebook, spend some time making sure that you and your team like your customers — and that your customers feel liked. Here’s a helpful hint: that’s easier if you like your team.