As media options multiply, it’s easy to lose sight of how important repeated impressions are. Life has turned into Short Attention Span Theater for all of us. But even the most magnetic message requires repetition to make it stick. The challenge is finding the best way to hit your reps in an increasingly noisy world. Sit back and look at everything you’re sending out there. How much repeated exposure is your ideal target audience receiving? How can you increase it without increasing your budget?
