When it comes to your company, what new things do you resist? New ideas? New products or services? New approaches? Why? Psychologists will tell you that most resistance is based on fear. Fear of the unknown. Fear of failure. Fear of looking foolish. But ask yourself this: what’s the potential upside if you — or your team — could get past your own resistance? Because resistance is the polar opposite and arch enemy of innovation. And innovation is where the money is.