These days, it’s easy to pay so much attention to the latest way to deliver your message digitally that you completely ignore the postal service. But traditional direct mail still offers a wealth of benefits if done well. It lets you define your target audience precisely, which means every dollar gets in front of a prospect. It provides a great platform to present your message in a creative and persuasive way. It engages other senses like touch – and even taste and smell if you like. And compared to e-mail and online ads, it has little competition in your prospect’s mailbox and takes longer to delete. If you haven’t been paying attention lately, it’s worth a second look.