If you don’t understand a new technology or tactic, or if you need to know more about how it works, it’s a safe bet that there are plenty of other people in the same boat. So try this. Educate yourself on the topic — really dig into it — and as you do, write about what you’ve learned. You’ll retain the information better, and you’ll be creating content you can use for your blog, social media, your website, trade journals and more. And educating others makes you the expert.