If your business depends on people finding your website, you know SEO matters.  But you might not realize how much.  Consider this: according to Google, 91% of searchers don’t go past the first page of search results.  And most people skip the paid search results.  That gives you a very narrow window.  And that means you need to do two things.  First, focus more energy on organic search — helping people find your site because the content is so relevant to what they’re looking for.  Second, if you’re using paid search, don’t cast a wide net; get more specific to pull in your highest value prospects.