Not every business has samples they can share. But for those who do, use them! Letting potential customers sample your wares is still a proven way to generate new customers. If you’re a designer or printer, drop off samples of that cool new piece you just finished to similar businesses. If you’re a publication, put samples in the hands of potential subscribers. Restaurant? Take samples to businesses who book events. Find a way to share samples, and you could be selling more.
