Senior Surprise.

Think you know seniors?  Think about this.  70% of seniors are online.  And while 77% have cell phones, only 18% have smartphones.  But — and it’s a big but — they’re more likely to own a tablet than any other age group.  Half of them are on Facebook.  And they’re far more likely to click on ads — especially Facebook and video ads — than their younger counterparts.  But nearly half don’t see especially well.  If you market to seniors, that’s a lot of valuable insight.  How can you use it?