There are professions — and you know who you are — whose default marketing position is to put their own pictures on everything, as if simply seeing those bright, shining faces was enough to compel people to use their services. This is marketing as afterthought, blending rather than branding. And it’s a cautionary tale. If you’re falling back on the default marketing approach for your industry, you’re in danger of throwing all your money away on messages that will never stick. Instead, think about ways to make your brand stand out from the crowd.
