One of the secrets to successfully developing new products or services is to look for less — to find ways to make something simpler rather than more complex. Can you help a customer accomplish something in ten less minutes, or with ten fewer keystrokes? Can you take steps out of a process or pieces out of the puzzle? Make it simpler to understand, to assemble or to operate? At its core, most successful innovation starts with simplification. Could something that you sell be simpler to use, understand or share?