It’s easy to assume that customers always prefer more choices. It’s also wrong. Research proves repeatedly that offering too many options actually reduces sales. Same with your website. Everybody is talking content, but too many decisions or links can paralyze a visitor and send them scurrying for the back button. Take a fresh look at your product or service offerings. How can you simplify the number of choices and make it easier for prospects to choose one? Same with your website. The fewer clicks to get where they’re going, the better.