Stand Out.

If you watched the early Republican primary debates, you could be forgiven for mistaking Rick Perry for Rick Santorum, or not recognizing John Kasich or Bobby Jindal. But every single viewer knew who Donald Trump was. He was larger than life on every stage he occupied…and he truly occupied every stage he was on. In his speech and mannerisms — in every aspect of his campaign — he stood out. Your brand has to do the same…or it’s not really a brand at all. Just ask George Pataki.