So Peyton Manning goes out on top, chip consumption returns to normal, and everybody has a different favorite commercial. The spot you didn’t care for was your best friend’s top pick, and the one you loved was derided by your kids. All of which reinforces a hugely important marketing principle: you’re not normal. No one is. And that means that you have to be able to step away from your own preferences, likes and dislikes when it comes to marketing. All that matters is what your best prospects like or don’t like — and there’s a good chance you’re not like them.
