Building a brand is really hard. In a world where competitors all promise (and may even deliver) the same exact things, separating yourself can seem impossible. Which brings us to Superman and Batman. Reasonable people look at Superman and understand that they can never do what he does. He’s from another planet, and he has superpowers. But Batman is a different story. He’s just a guy. Sure, he had a lot of money. But his ability to do what he does is based on nothing but relentless hard work and training. You can look at branding either way: impossible, or just incredibly hard. Will you settle for being “one of many,” or are you willing to work relentlessly to be different – and heroic?