Surprises Get Shared.

There’s a lot of content being generated every day with the hope that it will go viral — that people who see it will share it, and that the process will repeat itself exponentially.  Studies by the New York Times showed that the stories readers were most likely to share “forced the reader to view the world in a different way.”  Does your content do that?  Are you looking for ways to turn readers into sharers?  Surprise them, and your content will spread.