Sweeten Those Tweets

If you’re going to use Twitter (or any social medium), remember that you’re not giving a speech; you’re trying to start a conversation.  Instead of relentless self-promotion, consider what you can tweet or post that will be a benefit to those who follow you.  Can you pass along new information or helpful tips they can use to improve their lives or their businesses?  Can you pose a thoughtful question, or ask for an opinion?  Can you surprise or delight?  Sweeten those tweets and see who you attract.