If you’re going to use Twitter (or any social medium), remember that you’re not giving a speech; you’re trying to start a conversation. Instead of relentless self-promotion, consider what you can tweet or post that will be a benefit to those who follow you. Can you pass along new information or helpful tips they can use to improve their lives or their businesses? Can you pose a thoughtful question, or ask for an opinion? Can you surprise or delight? Sweeten those tweets and see who you attract.