In this content-driven world, it pays to give your customers (and prospects) practical information about the things that matter to them. One smart example: retailer Pier One’s guide for dealing with what they call “the roommate issue.” It’s well-written and lighthearted, and manages the neat trick of showcasing products in a way that doesn’t seem heavy-handed. (See for yourself). What issues do your customers or clients wrestle with? Can you follow Pier One’s example and offer some fun, relevant content that just happens to sell?