When you think of search engines, you undoubtedly think of Google, and maybe even YouTube, which surpasses even Yahoo! But what about Twitter? The social medium’s search functions can help you target your message to influential consumers in your target market. For example, you can use Twitter’s advanced search function to identify people within a set radius of your business who have tweeted about topics related to what you sell in the last week or month, then follow those folks with a goal of entering into an online conversation with them.
