The Art of Referrals.

Everybody wants great referrals. Here are three of the biggest reasons we don’t get them. First, we don’t make referrals to others. Do this, and referrals will start coming to you. Second, we’re not specific about who we’re looking for, so we get referrals that are a bad fit for us. Third, we don’t remove the risk. When you refer someone, your own reputation is on the line. So reassure your referral sources. Give them a single sheet of quotes or success stories from happy clients or customers. There’s a lot more to generating valuable referrals, but these three are a terrific start.