The Difference.

In an insightful interview in Daniel Rachel’s The Art of Noise, the late Robin Gibb of the Bee Gees revealed the perspective that made the group’s music so memorable — and showed why so much modern pop isn’t. “Let’s do something different,” Gibb declared. “Compete to be different rather than compete to be the same.” In music and business, it’s easier to follow the leader and imitate what’s successful for someone else — but striking out in a different direction and coming up with an idea of your own makes you memorable, in music and in marketing.