Want to sell more? Try this. For one month, take someone different to lunch every day. No repeats. Choose people you haven’t caught up with in awhile — people you aren’t necessarily trying to sell anything to. Don’t talk a lot. Do listen a lot. Ask them about their ideal client or customer. Think about people or companies you know who fit that description, and offer to make an introduction. Pick up the tab. Write a follow-up note as soon as you get back to the office, thanking them for having lunch with you. Without trying, you’ll build a lot of goodwill — and you will get good leads.
