The Main Event.

Whether you use them to prospect for new customers or to deepen relationships with the ones you have, special events are an overlooked marketing tactic.  And joining forces with non-competing companies who are targeting the same market is even more often overlooked.  But a joint event lets you share resources and costs, while aligning your brand with other preferred brands.  So spend some time brainstorming the kind of events you might offer, and some more time developing a list of potential partners and sponsors who would be interested in the same audience.