In all the frenzy over social media like Facebook and LinkedIn, don’t forget that your website is probably still a prospect’s first impression of your business. And one of the easiest ways to make sure your page shows up high in search engine rankings is for lots of other sites to link to yours. That probably starts with figuring out new ways to have your site to link to other sites. For example, if you have a “Clients” page, you can easily have each client’s name link to their website. If you have other companies you work with on a regular basis, have links to those companies on your website. Once you do some of this, you’re in a good position to ask them to place links to your site on theirs. And that pushes you closer to the top of the Google list.