The Right Fish.

At a networking event, someone raised a crucial question — one you should ask yourself every day.  What kind of customer are you looking for?  For a B2B enterprise, what does your ideal prospect look like?  How much in annual sales?  How many employees?  How many locations?  Looking for consumers?  Which gender?  What age?  How affluent?  How educated?  Kids or no kids?  Pets or no?  The more specific you can be, the less time, energy and money you’ll waste pulling in fish you’re not looking for.