Your company’s website has three jobs. First, be an accurate reflection of your brand. If you sell upscale or high ticket products or services, your website should reflect that, or else it’s undermining your credibility. Second, get the attention of search engines. The content should include the most frequently-used search terms, and should be updated regularly. And third, generate leads. There should be a connection between traffic to your site and new prospects. When all three are going on, your website is performing at a high level. How’s yours?