The Value of Empathy

Of all the tactics you can employ to make your marketing work harder, probably none has more potential to boost your sales than genuine empathy – being able to put yourself in someone else’s position.  When your sales pitch, your marketing message or the flow of your website demonstrates a real understanding of the prospect’s needs and desires, challenges and obstacles, you open the door for that person to have a relationship with your business and your brand.  And brand loyalty is built on exactly such relationships.  How can you show a little empathy toward those you’re courting today?