The Vision Thing.

A company’s vision statement looks into the future.  It says what the company aspires to be one day.  Your brand needs a vision, too.  What are your aspirations for the brand, which defines the consumer’s relationship with your company?  How would you complete this vision statement: “Our brand will be ____________ .”  What could go into that blank to get your own people — and your customers — excited?  The answer will decide where you take your brand…and where your brand takes you.  As King Solomon observed, “Where there is no vision, the people perish.”