The Wearable Brand, Part II.

Minimizing team member turnover (and recruiting new ones) depends, in large part, on making sure your employees take pride in being employees — that they self-identify as employees of yours.  One wildly under-utilized tool in this regard is the humble t-shirt.  Come up with something light-hearted that speaks to your team members’ pride, invest in great design, then figure out a fun way to distribute them.  Team members feel recognized.  Then they wear your message out and about — to the game, the store, the gym — effectively letting the whole wide world know they’re your employees.  Which makes other people think about being your employees.