The real beauty of Web 2.0 for marketers, especially aspects like social media and blogs, is that anyone can take advantage of these effective and inexpensive ways to connect with customers. But very few businesses are truly seizing these golden opportunities. The universal reason: they take time. That vacuum creates an extraordinary opportunity for businesses willing to launch a blog, engage fans through Facebook or create a conversation worth following on Twitter. Yes, it takes time. But like every worthwhile endeavor, that time is being invested in something that, done consistently and properly, can yield an enormous return. Can you make time for more business?