At a recent presentation on sales by members of the Dale Carnegie Training team, they summarized their talk in three key points that apply as much to marketing as to sales. Have a process. Dramatize your ideas. And make it about the other person. Those three keys can unlock a lot of opportunity. Would your marketing or sales efforts be able to check all three boxes? Which one needs attention? (And if you aren’t familiar with all that Dale Carnegie offers, you owe it to yourself to check them out. In our region, it’s kentuckiana.dalecarnegie.com. Otherwise, dalecarnegie.com.)
