People tend to see the doctor less often when they’re young, and more often as they get older. But we do just the opposite with brands. When a company is young, there’s often a lot of attention paid to brand awareness and perception, competition, market trends and more. But as a company matures, management seldom does the same diagnostic work, assuming that they know exactly who they are in the minds of consumers and where they are in the marketplace. And that can lead to a lot of inefficient marketing. If it’s been awhile, consider a brand diagnostic that will give you a true “head to toe” look at your business and your brand. It’s the best way to stay healthy.
