Toe to Toe.

Are you bold enough to call out your competition?  Recently, one of the stock photo services sent out a chart comparing their offerings with their main rival.  Of course, they chose carefully, but in each case, they pointed out where the other company came up short when compared with their own plans.  If you have real and significant advantages you offer, are you confident enough to state your case this clearly?  Prospects need a really good reason (or better yet, several) to choose you over your competitors.  Are you prepared to give them what they need?