Jay Conrad Levinson, author of Guerilla Marketing, defines advertising as “truth made fascinating.” For an ad to work, it requires both elements. First, your product or service has to offer something unique that people want or need. That’s the truth. Then you have to present that truth in a way that makes people laugh, that makes them curious, that makes them think — about you. That’s the kind of advertising that actually works. Does yours meet that test?
