A colleague recently chose one restaurant for a breakfast meeting over another that offered equally good food and was much closer. Why? Tiny tables. The tables at the nearby restaurant, while cute, are barely big enough to accommodate plates and cups, let alone a notepad or tablet. The lesson is an old one: know what your customers need, and work hard to give it to them. Pay attention. If anyone at the local restaurant had ever watched, they’d have seen patrons struggling to manage everything. Is there something you’re missing — some detail hiding in plain sight that could be keeping customers away?