You might only think of Twitter and other social media as channels to get the word out about your company, or to engage with fans and followers. But Twitter in particular is a fantastic tool for gathering business intelligence. It can tell you what your customers and prospects like and follow, so you can follow the same people. It can tell you what your competitors are up to. It can give you insight into your industry, trends and even predictions. If you want to know more, the knowledge you need is literally at your fingertips.
