Unlikely Allies?

Apple and Nike have teamed up to offer the Nike + iPod Sport Kit.  The in-shoe sensor (for Nike+ model shoes) and a receiver that plugs into an iPod nano can track a runner’s time, distance, speed and calorie consumption.  You can even upload everything to a website that keeps track of your progress.  A Nike Sport Music section will soon open at the iTunes Music Store.  All of which begs the question: who could you form an alliance with?  Nike and Apple seem to have nothing in common, yet they figured out a way to work together to their mutual benefit.  Can you?