Looking for a way to get a little brand recognition? Consider apparel. We’re not talking about a golf shirt with your logo, here. Think of some truly fun or clever t-shirt your target audience would really want to wear. Whether your best prospects are twenty-somethings, baby boomers or even babies, if you can develop a “line” of apparel that people will really like, then attach your brand to it, your identity will be worn all over the place. The gold standard? When your gear is so popular that people will pay you to wear it.
