Somewhere along the line, as SEO blew up, a curious thing happened. All websites began to look alike. Focusing on code and on what the search engines wanted, too many sites are being built that look like…well…pretty much every other site. The notion that your site is an extension of your brand, that brand standards should extend online, and that your site should reflect the persona you want to convey to the public has fallen by the wayside in many cases. The downside? People need a hook. They need something to remember you by. If your site looks like all the rest, that something isn’t there…and they won’t be either. Does your site truly express what makes you unique and different from your competitors? SEO is a big deal, but so is your brand.
