You may not think of it this way, but your website is the perfect vehicle for weeding out prospects, either intentionally or accidentally. If you’re targeting a very narrow audience — very high income consumers with specific interests, or corporations above a certain size — say so on your site, and steer those who wouldn’t qualify away. On the other hand, take a good look to be sure that your site isn’t accidentally discouraging the very people or businesses you want to attract. Either way, your website should be generating leads for you. Is it?
