A huge percentage of companies refresh or redesign their websites every few years…and do very little with them in between. But Google loves sites that get updated often. So here are a few quick, easy updates that can get the search engines interested in you again. First, update or add to your FAQs. Are they stale? Are they relevant? Are they really frequently-asked? Second, update news — and include key search terms in your news. Finally, what content would add value for your customers? Success stories? Ideas to do more with your products or services? Advice on how to shop? What do they need to know?
