We often name positions based on the benefit they provide to the organization. This is especially true with front line, customer-facing team members. But the titles we use send signals to the consumer about our priorities. An account representative sees you as an account, not a person. A financial advisor dispenses advice — but most people need more. This seems to be particularly true of millennials, who often express a desire to be heard and seen as individuals. So what are some options? Maybe you have money mentors, who can steer people of all ages through the financial waters. What titles in your organization might be re-thought to powerful effect?
