“Product” is one of the old “Five P’s” of marketing, meaning that what you choose to sell is a marketing decision as important as how you promote it. Yet many marketing decisions are made not on the basis of what consumers want, but on the basis of what the company needs to sell. As odd as it seems, it takes guts to stop selling the thing no one really wants, and switch to selling what’s in demand. But it’s the only way to succeed. Are you selling what your customers want? How do you know?