In the sports world, as demonstrated in books like Moneyball and films like Draft Day, success in recruiting often means seeing what no one else sees. The same is true for your company. If you’re not looking at your industry and your customers and asking yourself what everyone is missing, you’ll never have the insights that can fuel innovation and push you out ahead of your competitors. So take a look around today and ask the question: what’s everybody missing? There’s a lot of money in the answer.