A recent visit to a restaurant’s revamped website turned up a lot of stuff. But not the restaurant’s hours. Now think about why people visit a restaurant’s website. It’s a pretty safe bet that finding the restaurant’s hours is one of the top reasons to visit, along with a menu and directions. Yet several people worked on or approved this site, and no one thought that hours might be important. Unfortunately, it’s a common malady. Companies tend to put the information on their websites that they want people to know, rather than what the potential customer wants to know. Who is your website for? Once you know that, content should come easily.